Rare collectible book priced at $40, 'managerial marketing: perspectives and viewpoints a source book' by william lazer, ph.d. and eugene j. kelley, ph.d., First Printing,unknown sold by Black Octopus Books. This book features a Hardcover binding, and was published in 1962 by richard d. irwin, inc.. The photos are of the EXACT copy of the book you will receive, condition and all. Here's a list of all the book stats!
Book Stats
Title: managerial marketing: perspectives and viewpoints a source book
Author: william lazer, ph.d. and eugene j. kelley, ph.d.
Year: 1962
Series: unknown
Edition: Unknown Edition
Printing: First Printing
Genre: nonfiction
Publisher: richard d. irwin, inc.
Language: English
ISBN: no ISBN
Binding: Hardcover
Condition: good
Synopsis: A comprehensive overview of managerial marketing strategies and perspectives.
Keywords: marketing, managerial marketing, business administration, source book",
